The learning curve is gentle, but you’re still getting solid data and actionable insights. If all that AI utility isn’t enough, Surfer comes with built-in AI writing capabilities at no additional cost. The Essential plan includes five BHS Links AI articles per month, while the Scale plan offers 20 AI articles per month.
Backlink Checker
Link-worthy content is any content that provides a lot of value to users. For example, if you’re in the travel space, you could use terms like “best hotels in” in the Keyword Magic Tool to find more keywords. Programmatic SEO is a tactic where you create keyword-focused pages in an automated way. PAA is a Google SERP feature that shows searchers additional questions related to their original search query. If you need help with ideas for topics, use our Topic Research tool.
Advanced Content and Social Tactics to Optimize SEO
- When someone searches a word or phrase, it’s cross-referenced against the index to determine what URLs to show them.
- This not only helps you stay ahead in the SEO game but also ensures that your site is accessible and useful to users, regardless of how they choose to search.
- Even if your business doesn’t have multiple locations, Yext can still be a helpful tool.
It’s an amalgam of various on-page, off-page and marketing tasks. You can choose to do as little or as many of these optimizations as possible, but generally, the more you complete, the higher your site will rank in SERPs. This free SEO tool is extremely user-friendly and only requires your website’s URL to start. It will then scan your entire website to collect the URLs of each page.
Analyze Keyword Metrics
If you’re setting up a new site, go with the clearest and most descriptive structure. If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things. Nobody wants to visit a website that looks like it’s from the ’90s.
After you have a basis for your SEO strategy, you can get started with on-page SEO. Checking your SEO via an in-depth audit will help you understand which areas of your site need the most help. I also recommend manually looking over your sitemap just to double-check that all of your site’s pages are listed here. And depending on your site, you may find issues with duplicate content, page loading speed, robots.txt configuration, and more.